Should you choose Crazy Egg or Microsoft Clarity? Crazy Egg is the better pick if you need heatmaps with deep segmentation, A/B testing, surveys, error tracking, and conversion analytics in one platform. Microsoft Clarity is a solid free option for basic heatmaps and session recordings. So, both show you what visitors do on your site….
Every major platform has moved into ecommerce. Google has Shopping. Instagram, TikTok, and Facebook have native checkout. And now ChatGPT is offering to sell you things directly, no brand website required. The question brands are quietly panicking about: if platforms become the place where purchases happen, what’s left for brand websites to do? We surveyed…
Looking for a platform to help you run experiments, personalize what users see, and optimize your conversions? Here’s the reality: AB Tasty and VWO are now combining platforms. But for right now, they still offer different product experiences, which come with different strengths, experiences, and workflows. AB Tasty is strongest when you want one complete…
Not sure which tool to choose for split testing? AB Tasty is ideal for teams that want quick, flexible experimentation with robust personalization features baked in. Optimizely is best for enterprise teams that need a platform dedicated to optimizing the entire digital experience. Let’s break down how each one compares. AB Tasty vs. Optimizely: A…
Not sure which tool to pick? Mouseflow is best for teams that want in-depth analysis, dynamic funnels, and a constant flow of structured UX insights. Microsoft Clarity is best for teams that want a completely free, behavior analytics tool that’s also really easy to use. Both tools do the same thing in that they show…
Google Analytics used to be the best way to understand what was happening on your site. But the latest version, Google Analytics 4 (GA4), is driving users away. The interface is confusing, the learning curve is horrifying, and the data accuracy is questionable. So if you feel like you got rugpulled by Google and want…
PostHog and Google Analytics both help you understand the ways people use your website, SaaS tool, or mobile app. PostHog is a dedicated product analytics platform. While it does work for websites, its strength shines for use on mobile apps or SaaS. Google Analytics, especially when you access it via Crazy Egg, focuses more on…
Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click map. That’s what most people — and ranking articles — mean when they mention “Google Analytics heat map.” In this article, I will show you how the extension worked —…
Three shifts are central to website optimization in the age of AI. AI-based research is replacing large portions of the multichannel buyer journey. When buyers do arrive on a site, it’s with greater intent. A lot of evaluation has already been done by the time they click through. Owned assets influence what AI chatbots say…
Bounce rate and exit rate are two metrics that measure the percentage of users who leave your website: Bounce rate from the first page they visit, and exit rate from a specific page, often after visiting others. This article breaks down the key differences between bounce and exit rates: how to calculate and track each,…
Both Amplitude and Google Analytics can help your team figure out exactly how people interact with your website and digital products. But Amplitude focuses heavily on product analytics. Google Analytics—especially when accessed through Crazy Egg—is designed to help teams understand website traffic and visitor behavior. We’ll explore how the two tools compare so you can…
