Welcome to the Hamptons, where every day is another sponsored brand activation

Welcome to the Hamptons, where every day is another sponsored brand activation

On a Friday afternoon in July, Kendall Jenner’s tequila brand 818 transformed The Surf Lodge’s waterfront beach club into a tequila lover’s paradise. Guests sipped on one-too-many frozen 818 margaritas (made in Ninja SLUSHi machines) and cans of creator Alix Earle-backed cocktail brand SIPMARGS, cooled off with Shark’s new ChillPill handheld fans, and snacked on…

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Could GTA 6 teach Gen Z how to be in a relationship?

Could GTA 6 teach Gen Z how to be in a relationship?

Grand Theft Auto VI will present players with no shortage of unfamiliar challenges, from elaborate robberies to its revamped police system. But for a generation increasingly reaching adulthood without much dating experience, the game’s most novel mechanic may be answering a partner’s goodnight text. Following Netflix’s GTA 6 Extended Look, IGN published details from an…

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